Tuesday, August 25, 2009

Seeing quadruples

One of the many benefits of reading your work out loud is hearing when you overuse a word or phrase. I should have followed my own advice on this post in particular. Apparently, I like the expression "a bit" a bit too much.

Hmm, and some people have said I was bit too harsh on the bored copywriter who penned the Eurostar sign-off I referenced yesterday. Fair enough, but I still say personality and whimsy should be kept to products and services that have whimsical prices, too.

- L'Editrice

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